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Lego Day

Lego Day

The colorful plastic bricks known as Lego have entertained children (and adults) around the world for nearly 70 years. Lego is used to make toy buildings, vehicles, creatures, machines, anything imaginable — and they can be taken apart and put back together as often as you’d like. That means endless creative play. Lego Day, on January 28, celebrates these incredibly ingenious and enriching toys.

1.Build a Lego toy
Dust off your old Lego set — or use your kids’ — and tinker around for a while. It’s good for relaxation and mental stimulation. Lego even sponsors corporate retreats for adults.

2.Plan to visit a Legoland theme park
They’re located in Carlsbad, California, and Winter Haven, Florida. There’s also a Legoland Discovery Center in Tempe, Arizona. If you’re looking for more of a day trip, you can visit one of the 132 Lego retail stores across America.

3.Watch on the big (or small) screen
The Lego Movie (2014) scored 96 percent “fresh” on Rotten Tomatoes, with many praising the movie’s irreverent tone and colorful action. The sequel, The Lego Movie 2: The Second Part, was released 5 years later in 2019. You can also head over to YouTube and watch a Lego creator build breathtaking structures.

A. Lego is good for the mind
Research suggests that Lego and other construction toys can improve a wide range of mental aptitudes in young children, such as spatial intelligence and hand-eye coordination. (It should be noted that Lego is intended for kids old enough not to swallow them — and wise enough not to leave them out on the carpet!)

B. Lego is a highly cost-effective toy
A Lego set isn’t one toy — it’s hundreds! Lego has some of the best “mileage” out of any toy on the market. It’ll be years before your child (or you) can exhaust all the possibilities of even a small Lego set.

C. The story of Lego is inspiring
The Lego Group has made Lego bricks since 1949. The company rebounded from a major sales slump in the early 2000s, becoming the world’s most valuable toy company. It’s also the world’s most powerful brand. All this, while remaining privately held and run by the same family that founded it.


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